Privacy policy

Last updated: September 30, 2026

Welcome to NOVI and simplynovi.com (the “Website” or “Site”). The Website is operated by NOVI MOOD LLC (“NOVI,” “we,” “us,” or “our”).

We believe the privacy and security of your personal information are important. This Privacy Policy explains what information we collect when you visit or use our Website, purchase our products, communicate with us, interact with our advertising, subscribe to communications, or otherwise use our services (collectively, the “Services”), as well as how we use and disclose that information and the choices available to you.

By accessing or using the Services, you acknowledge that you have read and understood this Privacy Policy.

Our Services are operated from the United States and may be accessed by customers in other countries. Depending on where you live, additional privacy rights may apply to you.

If you have questions about this Privacy Policy or our privacy practices, you may contact us at:

NOVI MOOD LLC
5830 E 2nd St, Ste 7000
Casper, WY 82609
United States
Email: hi@simplynovi.com

Information We Collect

We may collect information directly from you, automatically through your use of the Services, and from third parties that help us operate our business.

Personal Information You Provide

You may browse parts of the Website without directly submitting personal information. However, we may collect personal information when you place an order, create or use an account, contact customer support, subscribe to email or SMS communications, join a product waitlist, submit a review or comment, participate in a survey or promotion, request a return or refund, or otherwise communicate with us.

Information you provide may include:

  • Name
  • Email address
  • Telephone number
  • Billing address
  • Shipping address
  • Account information
  • Order information
  • Product preferences
  • Marketing preferences
  • Customer service communications
  • Reviews, comments, feedback, and other information you submit

Order and Commercial Information

When you purchase products from NOVI, we may collect information relating to your transaction, including products purchased, product variants such as sizes and colors, order value, order history, billing and shipping information, promotional codes, returns, refunds, exchanges, and transaction status.

We use this information to process and fulfill orders, communicate with you regarding purchases, manage returns and refunds, prevent fraud, provide customer service, and maintain appropriate business records.

Payment Information

Payments made through the Website are processed through Shopify and/or third-party payment providers.

When you make a purchase, payment information such as your credit or debit card details may be transmitted directly to the applicable payment processor. NOVI does not necessarily directly access, handle, or store complete credit or debit card information.

Payment processors process your information in accordance with their own privacy policies and security practices.

Our Website is hosted through Shopify, which provides us with the ecommerce platform that allows us to offer our products and Services to you.

Information Collected Automatically

When you visit or interact with the Website, we and our service providers may automatically collect certain information regarding your device and use of the Website.

This may include:

  • IP address
  • Browser type
  • Device type
  • Operating system
  • Device identifiers
  • Approximate geographic location derived from IP address
  • Internet service provider
  • Referring website or URL
  • Pages and products viewed
  • Links clicked
  • Cart and checkout activity
  • Purchases
  • Date and time of visits
  • Website interactions
  • Advertising interactions
  • Cookie identifiers
  • Website performance and diagnostic information

We may use this information to operate and improve the Website, understand how customers interact with NOVI, analyze traffic, personalize customer experiences, measure advertising performance, prevent fraud, troubleshoot technical issues, and improve our products and Services.

How We Use Your Information

We may use personal information for purposes including:

  • Processing and fulfilling purchases
  • Processing payments
  • Shipping products
  • Providing order confirmations and delivery updates
  • Managing returns, exchanges, cancellations, and refunds
  • Maintaining customer accounts
  • Providing customer support
  • Responding to questions and requests
  • Communicating with customers
  • Detecting and preventing fraud
  • Protecting our customers and Website
  • Improving our products and customer experience
  • Analyzing Website usage
  • Understanding product preferences
  • Conducting analytics and research
  • Measuring marketing and advertising effectiveness
  • Performing advertising attribution
  • Personalizing advertisements
  • Creating advertising audiences
  • Retargeting Website visitors
  • Sending promotional communications where permitted
  • Operating promotions, contests, or giveaways
  • Maintaining business and financial records
  • Enforcing our Terms of Service
  • Establishing, exercising, or defending legal claims
  • Complying with legal and regulatory obligations

Where required by applicable law, we process personal information under an appropriate legal basis, which may include your consent, performance of a contract with you, our legitimate business interests, or compliance with legal obligations.

Marketing Communications

If you subscribe to NOVI marketing communications, we may send you information regarding new products, launches, restocks, promotions, discounts, sales, special offers, and brand updates.

You may unsubscribe from promotional email communications at any time using the unsubscribe link contained in our emails.

If we offer SMS or text-message marketing and you choose to participate, you may opt out according to the instructions contained in the applicable messages, including by replying STOP where available.

Unsubscribing from marketing communications will not prevent us from sending transactional or service-related communications such as order confirmations, shipping notifications, refund information, or customer service messages.

Cookies and Similar Technologies

We and our service providers may use cookies, pixels, tags, web beacons, local storage, software technologies, and similar tools.

Cookies are small data files that may be placed on your browser or device.

We may use these technologies to:

  • Keep the Website functioning
  • Maintain your shopping cart
  • Remember your preferences
  • Remember information between visits
  • Understand Website traffic
  • Analyze customer behavior
  • Understand how visitors find our Website
  • Measure advertising performance
  • Attribute purchases to advertising campaigns
  • Detect and prevent fraud
  • Improve Website performance
  • Personalize content and advertising
  • Retarget visitors who previously interacted with NOVI

Some cookies are necessary for essential Website functionality. Others may be used for analytics, advertising, or personalization.

Your browser may allow you to block, restrict, or delete cookies. Blocking certain cookies may affect Website functionality.

Where required by law, we may provide additional controls that allow you to manage your cookie preferences.

Analytics

We may use analytics providers, including services such as Google Analytics, to better understand how users interact with our Services.

Analytics providers may collect information including IP addresses, device and browser information, pages viewed, Website interactions, referring URLs, approximate location, and dates and times of visits.

We use this information to understand Website performance, improve the design and functionality of the Website, identify technical issues, evaluate customer behavior, and improve our Services.

Advertising and Remarketing

NOVI may use advertising services provided by third parties, including platforms such as Meta and Google.

These advertising providers may use cookies, pixels, identifiers, and similar technologies to collect information regarding your interactions with our Website, advertisements, and other websites or services.

We may use advertising technologies to:

  • Measure purchases generated by advertisements
  • Measure Website visits
  • Measure add-to-cart and checkout activity
  • Analyze marketing performance
  • Create advertising audiences
  • Retarget visitors to our Website
  • Display advertisements to people who may be interested in NOVI
  • Improve the relevance of our advertising

Advertising providers may combine information collected through our Website with other information they have collected in accordance with their own privacy policies.

Depending on applicable privacy laws, certain advertising-related disclosures may be considered the “sale” or “sharing” of personal information or the processing of personal information for targeted advertising.

Where applicable, you may have the right to opt out of these activities.

How We Disclose Personal Information

We may disclose personal information to third parties where reasonably necessary to operate NOVI and provide the Services.

Service Providers

We may provide personal information to vendors and service providers that perform services on our behalf, including providers of ecommerce services, payment processing, Website hosting, cloud services, fulfillment, warehousing, shipping, returns, fraud prevention, customer support, email and SMS communications, analytics, advertising, marketing, reviews, Website development, IT services, and data management.

These providers may receive information necessary to perform their services for NOVI.

Shopify

We use Shopify to host and operate our ecommerce Website and help process customer orders.

Shopify may process customer information, order information, transaction information, device information, Website activity, and account information in accordance with its own privacy practices.

Advertising and Analytics Partners

We may disclose or make information available to advertising, analytics, and marketing providers for analytics, advertising measurement, attribution, remarketing, targeted advertising, and audience creation.

Depending on applicable law, such activity may constitute the “sale” or “sharing” of personal information even where personal information is not exchanged directly for money.

Shipping and Fulfillment Providers

We may disclose information such as your name, shipping address, telephone number, email address, order details, and other information required to fulfill and deliver your purchase.

Legal Requirements

We may disclose information when we reasonably believe disclosure is necessary to comply with applicable law, respond to subpoenas or court orders, respond to lawful government requests, investigate suspected fraud or unlawful activity, protect our rights or property, protect customers or others, enforce our agreements, or establish or defend legal claims.

Business Transactions

If NOVI MOOD LLC is involved in a merger, acquisition, sale, financing, restructuring, bankruptcy, sale of assets, or similar corporate transaction, personal information may be disclosed or transferred as part of that transaction.

Social Media and Third-Party Services

The Website may contain links to or integrations with third-party services such as Instagram, Facebook, TikTok, Pinterest, Google, and other social media, advertising, or technology platforms.

If you interact with these services, those third parties may independently collect information about you.

Your use of third-party platforms is governed by their respective privacy policies and terms. NOVI is not responsible for the privacy practices of third-party websites, applications, or platforms.

Personal Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes for which it was collected.

The appropriate retention period may depend on the nature of the information, our relationship with you, order and transaction history, accounting and tax requirements, fraud prevention, dispute resolution, enforcement of agreements, legal requirements, and establishing or defending legal claims.

We may retain information for longer periods where required or permitted by applicable law.

We may also retain information in anonymized or aggregated form where it no longer reasonably identifies an individual.

Privacy and Security

NOVI uses reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, loss, misuse, disclosure, alteration, or destruction.

However, no method of transmission over the Internet, electronic storage system, or security system is completely secure. Although we take measures designed to protect your information, we cannot guarantee absolute security.

Children's Privacy

Our Services are not directed toward children under the age of 13.

We do not knowingly collect personal information directly from children under 13. If we learn that we have collected personal information from a child under 13 without appropriate authorization, we will take reasonable steps to delete that information.

If you believe a child has provided personal information to NOVI, contact us at hi@simplynovi.com.

Third-Party Links

Our Website or communications may contain links to third-party websites, platforms, services, or content.

NOVI does not control these third parties and is not responsible for their privacy or security practices.

We encourage you to review the privacy policies of any third-party websites or services you access.

Your Privacy Rights

Depending on your location and applicable law, you may have certain rights regarding your personal information.

These rights may include:

  • The right to confirm whether we process your personal information
  • The right to access personal information we maintain about you
  • The right to obtain a copy of certain personal information
  • The right to correct inaccurate information
  • The right to request deletion
  • The right to data portability
  • The right to object to or restrict certain processing
  • The right to withdraw consent
  • The right to opt out of targeted advertising
  • The right to opt out of the sale or sharing of personal information
  • The right to appeal certain privacy decisions
  • The right not to be discriminated against for exercising applicable rights
  • The right to complain to an applicable privacy authority

These rights are subject to limitations and exceptions provided by applicable law.

We may need to verify your identity before fulfilling certain requests.

To exercise an applicable privacy right, contact hi@simplynovi.com.

Opting Out of Communications

You may unsubscribe from NOVI promotional emails by using the unsubscribe link included in our emails.

You may also request to stop receiving marketing communications by contacting hi@simplynovi.com.

If SMS marketing is offered, you may follow the opt-out instructions provided through the applicable messaging program.

Even if you unsubscribe from promotional communications, we may continue sending non-promotional communications regarding purchases, accounts, customer service inquiries, or other transactions.

Cookie and Advertising Choices

You may be able to limit certain automated data collection through your browser settings, device settings, cookie preference tools available on our Website, advertising preference tools offered by advertising providers, or supported privacy preference signals.

Blocking cookies may affect certain Website functionality.

Cookie and privacy preferences may need to be configured separately on each browser and device you use.

Global Privacy Control

Some web browsers and browser extensions allow users to transmit privacy preference signals, including Global Privacy Control (“GPC”).

Where required under applicable law, we may treat a qualifying GPC or similar opt-out preference signal as a request to opt out of certain sales, sharing, or targeted advertising activities associated with that browser or device.

You may need to enable GPC separately for each browser and device.

United States Privacy Rights

Residents of certain U.S. states may have additional privacy rights under state privacy laws.

Depending on applicable law, these rights may include access, correction, deletion, portability, opting out of targeted advertising, opting out of certain sales or sharing of personal information, non-discrimination for exercising privacy rights, and appealing certain privacy-request decisions.

Applicable laws may provide exceptions or limitations to these rights.

California Privacy Rights

California residents may have certain rights under California privacy law where those laws apply to NOVI's processing of personal information.

Those rights may include the right to request information regarding:

  • Categories of personal information collected
  • Categories of sources from which information was collected
  • Business or commercial purposes for collection
  • Categories of third parties receiving information
  • Specific pieces of personal information collected about you

You may also have the right to request deletion, request correction, opt out of certain sales or sharing, limit certain uses of sensitive information where applicable, and receive equal service regardless of whether you exercise applicable privacy rights.

NOVI does not sell personal information in the traditional sense of exchanging customer information directly for money.

However, we may use analytics and advertising technologies involving disclosure of identifiers, cookie information, device information, or Website activity to advertising providers. Certain privacy laws may define these activities as “selling” or “sharing” personal information.

Where applicable, you may have the right to opt out.

Requests may be submitted to hi@simplynovi.com.

Categories of Information Disclosed

Depending on how you interact with NOVI, we may disclose categories of information including:

Identifiers: name, email address, telephone number, shipping address, billing address, IP address, and device identifiers.

Commercial Information: purchase history, products viewed or purchased, cart activity, returns, and refunds.

Internet or Electronic Network Activity: Website interactions, browser and device information, cookies, advertising identifiers, pages viewed, and referral information.

Customer Communications: customer support requests, reviews, feedback, emails, and other communications.

Inferences and Preferences: limited inferences regarding product interests or shopping preferences based on Website activity and purchase behavior.

Sale and Sharing of Personal Information

NOVI does not sell personal information in the traditional sense of directly exchanging personal information for money.

However, we may use third-party advertising and analytics technologies that disclose certain information to advertising partners to measure campaigns, personalize advertising, create audiences, or display targeted advertisements.

Depending on applicable U.S. state law, these activities may be considered a “sale” or “sharing” of personal information.

Information involved may include cookie identifiers, device identifiers, IP addresses, Website visits, products viewed, links clicked, cart activity, purchase activity, and advertising interactions.

These categories may be disclosed to advertising, marketing, analytics, and remarketing providers for advertising measurement, analytics, attribution, targeted advertising, and remarketing.

Where applicable, you may exercise an opt-out right through Website privacy settings, Global Privacy Control, or by contacting hi@simplynovi.com.

Exercising Your Privacy Rights

You may submit an applicable privacy request by emailing hi@simplynovi.com.

Please include sufficient information for us to understand your request.

We may request additional information necessary to verify your identity or authority to submit the request.

Where permitted, an authorized agent may submit a request on your behalf. We may require evidence showing that the agent is authorized to act for you.

We will respond within the time period required by applicable law.

Canadian Privacy Rights

Residents of Canada may have rights regarding their personal information under applicable Canadian federal and provincial privacy laws.

Subject to applicable exceptions, these rights may include:

  • The right to be informed whether we hold personal information about you
  • The right to access personal information
  • The right to understand how personal information has been used
  • The right to obtain information about certain disclosures
  • The right to challenge accuracy and request corrections
  • The right to withdraw consent in certain circumstances
  • The right to obtain information about our privacy practices

Canadian residents may submit privacy requests to:

NOVI MOOD LLC
5830 E 2nd St, Ste 7000
Casper, WY 82609
United States
Email: hi@simplynovi.com

EEA, United Kingdom, and Switzerland

If you are located in the European Economic Area (“EEA”), United Kingdom (“UK”), or Switzerland and applicable data protection laws apply, you may have additional rights regarding your personal data.

These may include:

  • Accessing your personal data
  • Correcting inaccurate personal data
  • Requesting deletion
  • Restricting certain processing
  • Objecting to certain processing
  • Objecting to direct marketing
  • Data portability
  • Withdrawing consent
  • Filing a complaint with the appropriate supervisory authority

Where applicable, our legal bases for processing may include performance of a contract, legitimate interests, consent, and compliance with legal obligations.

International Data Transfers

NOVI MOOD LLC is based in the United States.

Shopify and other service providers supporting NOVI may process information in the United States, Canada, and other countries.

If you access the Services from outside the United States, your personal information may therefore be transferred to and processed in another country.

Data protection and privacy laws in those countries may differ from those in your jurisdiction.

Where required by applicable law, appropriate safeguards may be used for international transfers of personal information.

Automated Decision-Making and Profiling

NOVI does not currently use personal information to make decisions based solely on automated processing that produce legal or similarly significant effects upon customers.

We and our advertising providers may use automated technologies to analyze Website behavior, understand customer interests, create advertising audiences, personalize advertisements, and predict products that may interest customers.

Do Not Track

Some browsers offer a “Do Not Track” setting.

Because there is not necessarily a uniform industry standard governing all Do Not Track signals, our Website may not respond to every type of Do Not Track signal except where required by applicable law.

Where applicable, we may recognize legally required preference signals such as Global Privacy Control.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, Website, Services, technology, service providers, privacy practices, or applicable laws.

When changes are made, we will post the updated Privacy Policy on the Website and update the “Last updated” date at the top of this page.

We encourage you to review this Privacy Policy periodically.

Contact Us

If you have questions, comments, concerns, or requests relating to this Privacy Policy or NOVI's privacy practices, please contact us:

NOVI
NOVI MOOD LLC
5830 E 2nd St, Ste 7000
Casper, WY 82609
United States
Email: hi@simplynovi.com